A full-service advertising agency | Miami & New York | Expertise in real estate, hotels, resorts, luxury brands and financial services.
Z OCEAN HOTEL SOUTHBEACH
LGD is the agency of record...

...for Gran Melia Hotels & Resorts,and has branded the global luxury hotel from the ground-up. At the heart of this brand is a motto: Timeless Luxury with an Avant-Garde Flair.

Images developed for both hotel and resort properties capture this spirit through an arresting juxtaposition: Each scene features luxury accented by a timeless and unexpected red element – a reference to RedGlove Service™.
A concept branded by LGD, this distinctly Spanish take on traditional service is at the heart of every Gran Melia experience.

Timeless elements like the zeppelin, the rotary telephone and fireworks – all in brilliant red – add a flash of intrigue, not unlike the red passion of Gran Melia’s hospitality culture. A curling vapor effect frames each image, referring to one of the brand’s bedrock symbols – the tilde. The result is a collection of images whose unmistakable style distinguishes Gran Melia as a new kind of luxury destination.


Print Campaign