All Good brands have all the hallmarks of success…

but that magnetic element you can’t define makes a good brand great. LGD calls this your IT. Give us your brand and we’ll define, design, shape, polish, package and deliver your IT to the people it fits. Savvy consumers are turned off by insincerity, but they happily pay a premium to experience the authentic brands we build. The synergy we create between your brand, your IT and your message touches all five senses plus that critical sixth – emotion.

LGD is 100 percent invested in your brand with 360-degree thinking.

We start mining your IT by listening. Then we place your brand in the contexts of history, competition, and consumer and industry trends. Like archaeologists, we sift and weigh each valuable piece to generate a vision that reveals the nature of your IT. We might even throw some coins and light a candle – whatever it takes to achieve clarity.

Great campaigns are like chess…

It’s all won or lost in the opening. Our strategy will forge a bond with your target from the very beginning. More than two decades of experience have equipped us to maximize your reach and impact until IT symbolizes more than the sum of the parts. We provide complete branding, going so far as to devise new lexicons and service standards to express your IT. From penthouse towel monograms to spa concepts, restaurant names to billboards, LGD creates life from the DNA of your IT.

“[Insert brand] makes me feel special, like it’s speaking only to me.”

Sneakers, hotels, laptops, gum – whatever – we’ve all been there at least once: Great branding causes puppy love, and once emotionally connected, consumers tend to accept no substitute. With our finger firmly on the pulse of your IT, we sharpen your Unique Selling Point into Cupid’s arrow. Packed into fireworks or delicately arranged on a bed of greens, your image, message and delivery will be one-of-a-kind. Our clients own their market niche and the hearts of their customers because they own their IT.

LGD excites the targets that will spread your brand like gospel.

We transform you into a new species, roaring atop the food chain of your market segment. When you talk, they listen. If you make it, they buy it. Word-of-mouth sparks the ultimate return on investment, and LGD ignites the grapevine with strategic messages to multiply the effect of your spend. Those in the know tell those in the need, redefining what’s now to make your brand what’s next.

That’s what we do: Deliver your IT, to the people it fits.

Interview: Len Dugow Talks IT

Len Dugow, CEO & Creative Director of LGD, discusses the company’s philosophy and unique professional capabilities. Every great brand has an IT – that magnetic quality you can’t define. LGD will define, design, shape, polish, package and deliver your IT to the people it fits. Watch the video to see Len explain how LGD will help you Own Your IT.

© LGD Communications 2010