Google Attempts to Rule the Internet
Search-engines are a service provided to users based on the concept that the results will supply consumers with the most relevant and unbiased information. Google’s integrity as a search-engine has been called into question since the recent launch of their new innovation called, “Search Plus your World.”
In this new development, Google has combined both personalized signals (information gathered from your previous web history) as well as social signals (information gathered from your social network) to generate the list of search results. This new type of social search has drastically influenced the future use of search engines.
Using personalization to determine search results isn’t a new thing. In fact, Google has been using these techniques since 2005. In December of 2009 (Caffeine Updates), Google made personalization the default setting, and started gathering the user’s history from the past 180 days to boost pages that were specifically targeted towards that individual.
Even though Google has previously used techniques to personalize search results to the user, the ability to implement organic SEO tips & techniques ensured an even playing field (or at least the opportunity for one) for all brands. With “Search Plus,” however, there is a blatant favoritism given to Google itself when it comes to search results.
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