Mar 25
Gran Melia Hotels & Resorts Brand Video
LGD designs visuals to position top Spanish hotel brand

The crowning achievement of a travel dynasty: Gran Melia Hotels & Resorts. Quite simply the last word in luxury hotels from Sol Melia, the company that has been introducing the world to the warmth of Spanish hospitality for over half a century. This brand video, designed and produced by LGD Communications in Miami, is thus far the most significant statement of the brand. Through words, music and picture, it captures the spirit of Gran Melia: Timeless Luxury with an Avant-Garde Flair. Enjoy, and share.

Click here to watch the video in High-Res


Gran Melia Hotels & Resorts | by LGD Communications, Miami from LGD Communications on Vimeo.

Bookmark and Share
Mar 6
Skyy Vodka Fashion Show at ME Cancun
The runway heats up at ME Cancun, one of LGD's resort clients

Bookmark and Share
Mar 6
USA Today: Luxury travelers tone it down in hard times
Top hotels, too, are tailoring their message to value, not excess

By Jayne Clark, USA TODAY

She had planned to visit the Medina in Fez, the souks in Marrakesh and the mosques in Casablanca. But the Moroccan vacation would have set Nancy Yale back $15,000 for her family of five. And after laying off a full- and part-time employee last fall, the travel agency owner in Fairfield, Conn., decided to scrap the December trip.

“I just didn’t think it was prudent. It wasn’t a good message,” she says.

Call it luxury shame, stealth wealth or guilt downsizing. Even if you’ve “got it” — and maybe especially if you’ve got it — economic times like these are no time to flaunt it.

In a time when posh has become a four-letter word, forget about keeping up with the Joneses. It’s more socially expedient to stay down with them. Economic turmoil is giving luxury a bad name, it seems, and not just among the private-jet set, either. The desire to tone down consumption is affecting how some Americans vacation — or at least how they say they vacation.

READ THE FULL ARTICLE

Bookmark and Share