Collaboration Brings Trump Hollywood to 57 Percent Sold
in Just Nine Months
October 15, 2011 – Miami – Just nine months into its contract with luxury apartments Trump Hollywood, LGD Communications is being credited with helping achieve an astonishing $128 million in sales. The extraordinary success results from a global online marketing campaign devised by ISM, the Interactive & Social Media division launched by LGD just over one year ago.
Under the leadership of Len Dugow, President & Chief Creative Officer of LGD Communications, an in-house team of ten Internet marketing experts conducted in-depth research and analysis to determine where potential buyers were located around the globe, how they were searching for luxury residences, and where they congregated online. This led to customized initiatives utilizing an arsenal of Internet marketing tools to deliver laser-targeted messaging in four languages. The strategy has succeeded beyond all expectations.
Together with Trump Hollywood’s Director of Sales, Michael Neumann and his team, in addition to local and international PR firms, LGD designed its integrated marketing approach to maximize the results of all marketing initiatives, including advertising, events, media coverage, social media marketing and more.