The Interview

I walked into LGD Communications, an ad agency located in Miami’s modern Design District, not only tired and delirious from consecutive all-nighters (thanks, finals), but hot and frantic from trying to find a parking spot (thanks, Miami). I sat in a conference room with three of my soon-to-be bosses and started quivering with nervousness for the first time since what seemed like middle school.

I had never previously interned in a social media position and had no idea what to expect. I have always had a passion for writing and recently decided to pursue a degree in it, but my work was never “put to the test” in the business world. Although I did some research on the company before I came in, the amount of information I received in those 15 minutes was exorbitant and borderline overwhelming.

LGD is responsible for a myriad of clients, ranging from marketing of family entertainment centers to real estate marketing. Their marketing plans and strategies for each company are individualized and tailored to each consuming market. Everything seemed organized and flawless – each person had a specific role. Head of social media, business relations, SEO and technical tactics, the list goes on.

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Breaking News!

One of the main events for us social media interns at LGD this week has been the start up of our very own Twitter, @LGDInternIsland! Not only is our fantastic wit and sarcastic demeanor a great means of entertainment, but also another opportunity to do social promotion for LGD.

After interning for only a few weeks, I have learned the important lesson of the power of social media. Through @LGDInternIsland, we can gain a demographic that we normally wouldn’t have the opportunity to grasp hold of – people just like us! Our main Twitter account, @LGDcomm, as well as a link to our main website are mentioned our “bio” as an easy gateway for followers to learn more about the company.

Intern Life

As interns, we do virtually everything together: eat lunch at the same restaurants, work on the same projects, and yes, occasionally think the same thoughts. The Twitter account is a perfect channel for us to express our gratitude/food comas to surrounding restaurants that we visit. These restaurants often tweet us back, and in turn, have the prospect of learning more about LGD as a whole!

We also tend love to huff and puff about random things that interns around the world can relate to (“Is it lunchtime yet?), as well as ridiculous things that we find ourselves saying (“I think I’m going to take up smoking so I can take cigarette breaks”). The followers that enjoy these tweets, in turn, learn more about the company we work for and the clients we strive to make easily available to the public.

The Value of Tweeting

As much as we huff and puff, we love being interns at LGD and love the fact that we get to do something as fun as this. Incorporating social media into seemingly menial things (the adventures of interns), can truly make a deep impact on what LGD has to offer. One tweet leads to another, leads to another, leads to another, and BOOM! LGD and LGD’s clients gain more and more recognition with every click.
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Follow the interns on their infamous Twitter account at @LGDInternIsland. Want to join the team and use your skills in Internet Marketing? Contact jorden@lgdcom.com with your resume and a creative cover letter.

LGD Communications

Never having participated in an internship before, I didn’t know what to expect when I showed up on my first day at LGD Communications, nervous as a kid on her first day of school.

Eager to soak up as much information as possible, I embarked on this journey as an intern with high hopes and expectations. Now in my second week of the internship, I have some time to reflect on what I have learned as well as my goals for the upcoming weeks.
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