I walked into LGD Communications, an ad agency located in Miami’s modern Design District, not only tired and delirious from consecutive all-nighters (thanks, finals), but hot and frantic from trying to find a parking spot (thanks, Miami). I sat in a conference room with three of my soon-to-be bosses and started quivering with nervousness for the first time since what seemed like middle school.
I had never previously interned in a social media position and had no idea what to expect. I have always had a passion for writing and recently decided to pursue a degree in it, but my work was never “put to the test” in the business world. Although I did some research on the company before I came in, the amount of information I received in those 15 minutes was exorbitant and borderline overwhelming.
LGD is responsible for a myriad of clients, ranging from marketing of family entertainment centers to real estate marketing. Their marketing plans and strategies for each company are individualized and tailored to each consuming market. Everything seemed organized and flawless – each person had a specific role. Head of social media, business relations, SEO and technical tactics, the list goes on.