LGD Conquers A New Kingdom

When Kosher Kingdom came to LGD, it was already one of the most successful kosher supermarkets in South Florida. What it lacked, however, was a voice that could interact and communicate with a real, thriving online community.

LGD helped Kosher Kingdom find that voice through our robust social media services, a custom social media campaign with promotions, in-store signage and web advertisements.

LGD’s deliverables included:

• Facebook, Twitter, Foursquare, Yelp and YouTube Management/Branding
• Video Production for behind-the-scenes content
• In-store signage for social media awareness
• Bag-stuffers for weekly Facebook contests
• Holiday branding for all social channels
• Website updates and copy writing
• Pay-per-click advertising on Facebook
• Local Search Optimization on Google Places, Bing and Yahoo.

Hundreds of likes, 50% more website visits and dozens of new customers later, the results were clear: LGD had conquered a new kingdom.

Take a look at some of the creative LGD cooked up for Kosher Kingdom

LGD Communications
Brand. New. Ideas.™

A Wish List of Premium Facebook Features

Now that Facebook’s IPO is out of the way and its stock price is starting to find its footing, there’s a healthy dose of criticism about whether or not the social network will be able to find a way to monetize its more than 900 million users.

Having just rolled out Sponsored Stories for mobile devices, giving advertisers the ability to better target their consumers according to the device they are using, is an obvious step in Facebook’s profit-minded future.

This will no doubt have Facebook generate more revenue, but will it be enough to dramatically move the needle? We’re not sure either, considering the buzz around some big companies, like GM, pulling completely out of the Facebook advertising market.

But what about new features? Would you be willing to pay a small, or relative, fee for some new features? Here are four on my wish list, two for business and two for pleasure, which I would gladly pay for.
Read more …

Stay a while, and listen

3 steps to crafting your message for social media

Featuring NYC artist Paul Nassar, the video above (slightly NSFW: song lyrics) is a great visual representation for how social media management, at its core, can (and definitely should) function. Read more …