Posted by: on November 9, 2011

Email Marketing Facebook Messaging is Evolving

Email marketing campaigns have always been part of the genetic makeup for interactive agencies. It begins when you get a contact list of possible leads and send them an email blast with an eye-catching design and a strong call to action. Based upon the raw number of prospects and how many open your message, you see the conversion ratio. Rinse and repeat.

Seems like a solid plan, but times are changing. In today’s world our inboxes are assaulted on a daily, even hourly basis by spammers, hackers and malware.

In a new world, where we have to fight to keep our inboxes clean and free from harm, it is imperative to know what is on the horizon when it comes to email marketing.

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