LGD Interactive

White Label Agreements for Hispanic Marketing Agencies

Posted by: Stephanie Caro on October 28, 2011

Remember those stressful times in college when you had to pull all-nighters? Sleep deprived and running on seven cups of coffee and a bag of Doritos, you wished you’d had someone to come help you with your workload.

The same can happen in a work setting. Sometimes, your workload can be a little too much to handle. Or your expertise in certain areas isn’t top-notch. A client may be asking five different things of you, and while you are certain you have the ability to perform in 4 of those areas, your agency simply isn’t fit to meet that last requirement. More often than not, that last missing puzzle piece is social media. Ah yes, social media, that buzz word on the tip of everyone’s tongue. Don’t worry, this isn’t another article explaining what Twitter is and why you shouldn’t be scared that 45 people are following you.

LGD Com

LGD Publishing

Brand Advertising: ME by You

Posted by: LGD Communications on October 24, 2011

Putting ME in Context. Sin Text

The “Evolution” campaign for ME Hotels & Resorts is the third incarnation of the brand advertising. It is perhaps mildly interesting (if you’re having a real slow day) how certain elements of the brand have grown more prominent in the messaging while others have morphed or even, in the case of the copy, disappeared entirely.

We attribute this to the fact that, once a thing actually exists (as the ME brand now does, but didn’t back then), you don’t need to try so hard to describe it. You can just show it. The launch campaign for ME featured a backdrop of words (called ‘the wallpaper’) wafting through the background of the image. It was a way of conveying the intended essence of the brand when the brand did not yet actually exist beyond intention. That’s what brand management for your corporate identity is all about.

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LGD Interactive

LGD Interactive

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LGD Publishing

Putting ME in Context. Sin Text