Posted by: LGD Communications on February 6, 2012
Social media marketing techniques are having increased influence on the 2012 political campaigns. More than ever, voters are using social media to directly interact with candidates, and visa versa. This new frontier for the political landscape has allowed parties to tailor their messages to specific audiences, as well as receive real-time feedback from their constituents. The large amount of demographic information these sites provide on voters has given way to monumentally increased media attention.
Candidates tap mobile to bolster fundraising
Recently, President Obama’s re-election campaign announced that it plans to use a mobile-device credit card app Square to accept campaign donations. Other candidates will test similar payment methods, which could potentially bring in countless micro-donations. It will be interesting to see if voters will be more likely to donate to a political campaign through services like Square, and how it will affect the political fundraising spectrum.