Gran Meliá

Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an unexpected accent of passion that is distinctly Spanish.

This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.

See the Work Below

LGD Client

Description:

Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an unexpected accent of passion that is distinctly Spanish.

This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.

Hotels & Resorts

Branding, Advertising, Web Design, Social Media, Print Collateral, Video

Locations:

China, Greece, Indonesia, Italy, Mexico, Puerto Rico, Spain, Venezuela

Credits:

Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Daniel Borst (ACD/AD)
Stephan Bechtoldt (IAD)
Diana Dodds (AE)

Brand Sales Video
Gran Meliá
Identity Branding
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Print Advertising
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Direct Mail, Event Invitation
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Deluxe Property Brochure
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Red Level
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Email Marketing
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Food & Beverage Local Logos / Menus
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Rack Brochures
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In-Room Pillow Menu
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LGD Client

Description:

Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an unexpected accent of passion that is distinctly Spanish.

This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.

Hotels & Resorts

Branding, Advertising, Web Design, Social Media, Print Collateral, Video

Locations:

China, Greece, Indonesia, Italy, Mexico, Puerto Rico, Spain, Venezuela

Credits:

Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Daniel Borst (ACD/AD)
Stephan Bechtoldt (IAD)
Diana Dodds (AE)

Brand Sales Video
Gran Meliá
Identity Branding
 Image
Print Advertising
 Image
 Image
 Image
 Image
 Image
 Image
Direct Mail, Event Invitation
 Image
Deluxe Property Brochure
 Image
Red Level
 Image
Email Marketing
 Image
Food & Beverage Local Logos / Menus
 Image
Rack Brochures
 Image
In-Room Pillow Menu
 Image