ME by Meliá

ME by Meliá came to us as a collection of three highly stylish, experience-based “personality hotels” in Madrid, Cancun and Cabo San Lucas. LGD was brought in to develop the voice, look and feel of the brand, and to define the standards for communications in the voice of ME. We came to think of ME as “The Hotel of the Individual.” Today, an increasing number of individuals around the world think of it that way too. Soon, there will be six ME properties in four countries on two continents.

See the Work Below

LGD Client

Description:

ME by Meliá came to us as a collection of three highly stylish, experience-based “personality hotels” in Madrid, Cancun and Cabo San Lucas. LGD was brought in to develop the voice, look and feel of the brand, and to define the standards for communications in the voice of ME. We came to think of ME as “The Hotel of the Individual.” Today, an increasing number of individuals around the world think of it that way too. Soon, there will be six ME properties in four countries on two continents.

Contemporary Resorts & Urban Hotels

Branding, Advertising, Web Design, Social Media, Print Collateral, Video

Locations:

Barcelona, Spain Madrid, Spain Cabo San Lucas, Mexico Cancún, Mexico

Credits:

Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Renée Fernandini (AD)
Diana Dodds (AE)

ME by Melia

Ad Campaign Transition

When it comes to ME, LGD not only drank the Koolaid, we helped make it. It is extremely gratifying to watch the brand evolve. This short video documents the lively three-day shoot we recently undertook in Miami to capture new brand images in the spirit of a brighter, bolder ME.

Brand Indentity
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Stationery
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Print Ad Campaign, 2013
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Print Ad Campaign Evolution, 2006-2011
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Brand-in-a-Box
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Brand Brochure: Launch & Oversized
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Adults-Only Brochure
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Email Marketing
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Brand Sales Video
ME by Melia
Direct Mail
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In-Room Materials, Keycards
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Room Service Menu
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ME Energy Drinks
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LGD Client

Description:

ME by Meliá came to us as a collection of three highly stylish, experience-based “personality hotels” in Madrid, Cancun and Cabo San Lucas. LGD was brought in to develop the voice, look and feel of the brand, and to define the standards for communications in the voice of ME. We came to think of ME as “The Hotel of the Individual.” Today, an increasing number of individuals around the world think of it that way too. Soon, there will be six ME properties in four countries on two continents.

Contemporary Resorts & Urban Hotels

Branding, Advertising, Web Design, Social Media, Print Collateral, Video

Locations:

Barcelona, Spain Madrid, Spain Cabo San Lucas, Mexico Cancún, Mexico

Credits:

Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Renée Fernandini (AD)
Diana Dodds (AE)

ME by Melia

Ad Campaign Transition

When it comes to ME, LGD not only drank the Koolaid, we helped make it. It is extremely gratifying to watch the brand evolve. This short video documents the lively three-day shoot we recently undertook in Miami to capture new brand images in the spirit of a brighter, bolder ME.

Brand Indentity
 Image
Stationery
 Image
Print Ad Campaign, 2013
 Image
 Image
 Image
Print Ad Campaign Evolution, 2006-2011
 Image
 Image
Brand-in-a-Box
 Image
 Image
Brand Brochure: Launch & Oversized
 Image
 Image
Adults-Only Brochure
 Image
Email Marketing
 Image
 Image
Brand Sales Video
ME by Melia
Direct Mail
 Image
 Image
In-Room Materials, Keycards
 Image
Room Service Menu
 Image
ME Energy Drinks
 Image