Description:
ME by Meliá came to us as a collection of three highly stylish, experience-based “personality hotels” in Madrid, Cancun and Cabo San Lucas. LGD was brought in to develop the voice, look and feel of the brand, and to define the standards for communications in the voice of ME. We came to think of ME as “The Hotel of the Individual.” Today, an increasing number of individuals around the world think of it that way too. Soon, there will be six ME properties in four countries on two continents.
Contemporary Resorts & Urban Hotels
Branding, Advertising, Web Design, Social Media, Print Collateral, Video
Locations:
Barcelona, Spain Madrid, Spain Cabo San Lucas, Mexico Cancún, Mexico
Credits:
Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Renée Fernandini (AD)
Diana Dodds (AE)
Ad Campaign Transition
When it comes to ME, LGD not only drank the Koolaid, we helped make it. It is extremely gratifying to watch the brand evolve. This short video documents the lively three-day shoot we recently undertook in Miami to capture new brand images in the spirit of a brighter, bolder ME.
Description:
ME by Meliá came to us as a collection of three highly stylish, experience-based “personality hotels” in Madrid, Cancun and Cabo San Lucas. LGD was brought in to develop the voice, look and feel of the brand, and to define the standards for communications in the voice of ME. We came to think of ME as “The Hotel of the Individual.” Today, an increasing number of individuals around the world think of it that way too. Soon, there will be six ME properties in four countries on two continents.
Contemporary Resorts & Urban Hotels
Branding, Advertising, Web Design, Social Media, Print Collateral, Video
Locations:
Barcelona, Spain Madrid, Spain Cabo San Lucas, Mexico Cancún, Mexico
Credits:
Chris McCauley (CD/CW)
Andy Hunt (CD/AD)
Renée Fernandini (AD)
Diana Dodds (AE)
Ad Campaign Transition
When it comes to ME, LGD not only drank the Koolaid, we helped make it. It is extremely gratifying to watch the brand evolve. This short video documents the lively three-day shoot we recently undertook in Miami to capture new brand images in the spirit of a brighter, bolder ME.