Selling Luxury Condos in a Down Market

By | Digital Advertising, News

In part one, I discussed that certain media are helping perpetuate the notion that South Florida’s luxury condominium market is on the verge of a crash. I disagree with that perception. In fact, many major players in the South Florida market would agree that what we’re seeing now is actually a normal – and healthy – correction following one of…

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South Florida’s Luxury Condo Market: Should We Be Worried?

By | News

LGD’s Len Dugow Breaks Down the State of the Miami Condo Market in a 3-Part Series The Real Deal: “Bulls and bears debate: is another bust imminent in SoFla?” The Miami Herald: “Is Miami in a housing bubble?” The Wall Street Journal: “Another condo bust looms in Miami.” If you believed everything you’ve been reading lately about the luxury condominium…

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It’s Time To Demand More From Your Ad Dollars

By | Digital Advertising

LGD and DSP are Enhancing ROI for Luxury Real Estate In today’s hyper-competitive luxury real estate marketplace, digital advertising is a necessary part of the mix. A condominium developer with residences priced at $2 Million and up is smart to use digital advertising to increase brand awareness and generate leads to set their projects apart from the rest. Effective digital…

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The Ritz-Carlton Residences: Selling ‘The Private Side of Miami Beach’

By | Digital Advertising, News, Print Advertising

When The Ritz-Carlton bestows its venerated name on a new hotel or residential development, it’s a given that the project will embody the luxury brand’s legendary features, services and amenities. Such is the power of their brand, and one of the reasons why Elite Traveler has ranked The Ritz-Carlton Residences, Miami Beach the #1 ultra-luxury residential development in all of…

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As Miami’s Luxury Condo Market Cools Off, Digital Marketing Heats Up

By | Digital Advertising

– A Message From Len Dugow, President & Chief Creative Officer, LGD Communications, Inc. Despite Miami’s residential real estate development frenzy – or perhaps because of it – luxury condo developers are seeing a few clouds on the horizon. Since the current cycle began in 2011, 43 new condo towers with nearly 3,700 units have been completed in South Florida and another 116…

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Premiere Miami Advertising Agency LGD Communications Featured in Executive South Florida Magazine

By | News

Get a Glimpse into life at LGD Communications with President and Chief Creative Officer Len Dugow Veteran ad man Len Dugow spends a good amount of time advising his high-end clients on how to brand their luxury properties and products. With clients literally spread out throughout the world, the center of his multi-continent universe is the Design District headquarters of…

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LGD Launches Brand for One-of-a-Kind Megayacht Marina

By | Digital Advertising, News, Print Advertising, Web Development

The World’s Most Advanced Megayacht Marina, Branded by LGD On a prime site along the Miami River just west of Downtown, the world’s most technologically advanced megayacht marina is about to take shape, featuring fourteen elaborate, fully covered yacht berths, and all are available for individual ownership. Creating a new brand is always exciting, but the challenge of branding something…

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Orlando’s Most Distinguished Condo Hotel Premieres With Branding by LGD

By | Digital Advertising, News, Print Advertising, Web Development

LGD Communications Named Agency of Record For all Branding and International Brand Advertising For ph Premiere™ Hotel & Spa Orlando. Responsible for all branding and international brand advertising, we are thrilled to be branding the future of Orlando with ph Premiere™, the destination’s most distinguished condo hotel. Set to launch in Orlando, the world’s most popular tourist destination, ph Premiere™…

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