At LGD, we’ve learned many lessons from successfully marketing high-end real estate. One key takeaway is that for developers and sales teams to successfully weather the ebb and flow of South Florida’s real estate market, they must be open to new luxury real estate marketing technologies.
LGD’s Rebranding of Meliá Hotels International’s Club Meliá As Spain’s largest hotelier, Meliá Hotels International operates an impressive portfolio of hospitality brands around the world, including ME by Meliá Hotels & Resorts and Gran Meliá Hotels & Resorts, both created in collaboration with LGD. Our latest undertaking with MHI involves the total rebranding of Club Meliá, the worldwide vacation ownership…
LGD President and CCO Moderates 2017 Avenue Magazine Real Estate Roundtable For the fourth year running, LGD President and CCO Len Dugow moderated Avenue Magazine’s South Florida Real Estate Roundtable Discussion. This year’s gathering covered hot topics including the waning South American interest in the South Florida real estate market, supply and demand issues regarding current and new construction projects,…
3 Gold, 2 Silver, 1 Bronze at Transform MENA 2016 Congratulations are in order for LGD’s affiliate in the U.A.E. after taking a mountain of trophies at this year’s prestigious Transform Awards for brand development in the Middle East/North Africa region. The team won six awards in all, including three gold, two silver and one bronze. The Middle East’s only…
We’re in the Viz Biz Clients bring their pre-construction real estate accounts to us because we’re excellent at bringing those properties to life before they’re actually built. Now, we have added state-of-the-art digital rendering to the list of services we offer. Of particular interest to real estate developers, architects and interior designers, LGD’s visualization team can deliver exterior, interior and…
In part one, I discussed that certain media are helping perpetuate the notion that South Florida’s luxury condominium market is on the verge of a crash. I disagree with that perception. In fact, many major players in the South Florida market would agree that what we’re seeing now is actually a normal – and healthy – correction following one of…
LGD’s Len Dugow Breaks Down the State of the Miami Condo Market in a 3-Part Series The Real Deal: “Bulls and bears debate: is another bust imminent in SoFla?” The Miami Herald: “Is Miami in a housing bubble?” The Wall Street Journal: “Another condo bust looms in Miami.” If you believed everything you’ve been reading lately about the luxury condominium…
LGD and DSP are Enhancing ROI for Luxury Real Estate In today’s hyper-competitive luxury real estate marketplace, digital advertising is a necessary part of the mix. A condominium developer with residences priced at $2 Million and up is smart to use digital advertising to increase brand awareness and generate leads to set their projects apart from the rest. Effective digital…
SFLA’s Top Brokers Share Reasons For Aligning With New York Firms Miami has long been regarded as New York City’s sixth borough, and for good reason. Miamians love spending time and money in New York, and New Yorkers love spending time and money in Miami. So, it’s no surprise that residents of one city are always looking for opportunities to…
When The Ritz-Carlton bestows its venerated name on a new hotel or residential development, it’s a given that the project will embody the luxury brand’s legendary features, services and amenities. Such is the power of their brand, and one of the reasons why Elite Traveler has ranked The Ritz-Carlton Residences, Miami Beach the #1 ultra-luxury residential development in all of…
