In part one, I discussed that certain media are helping perpetuate the notion that South Florida’s luxury condominium market is on the verge of a crash. I disagree with that perception. In fact, many major players in the South Florida market would agree that what we’re seeing now is actually a normal – and healthy – correction following one of…
LGD’s Len Dugow Breaks Down the State of the Miami Condo Market in a 3-Part Series The Real Deal: “Bulls and bears debate: is another bust imminent in SoFla?” The Miami Herald: “Is Miami in a housing bubble?” The Wall Street Journal: “Another condo bust looms in Miami.” If you believed everything you’ve been reading lately about the luxury condominium…
LGD and DSP are Enhancing ROI for Luxury Real Estate In today’s hyper-competitive luxury real estate marketplace, digital advertising is a necessary part of the mix. A condominium developer with residences priced at $2 Million and up is smart to use digital advertising to increase brand awareness and generate leads to set their projects apart from the rest. Effective digital…
SFLA’s Top Brokers Share Reasons For Aligning With New York Firms Miami has long been regarded as New York City’s sixth borough, and for good reason. Miamians love spending time and money in New York, and New Yorkers love spending time and money in Miami. So, it’s no surprise that residents of one city are always looking for opportunities to…
When The Ritz-Carlton bestows its venerated name on a new hotel or residential development, it’s a given that the project will embody the luxury brand’s legendary features, services and amenities. Such is the power of their brand, and one of the reasons why Elite Traveler has ranked The Ritz-Carlton Residences, Miami Beach the #1 ultra-luxury residential development in all of…
– A Message From Len Dugow, President & Chief Creative Officer, LGD Communications, Inc. Despite Miami’s residential real estate development frenzy – or perhaps because of it – luxury condo developers are seeing a few clouds on the horizon. Since the current cycle began in 2011, 43 new condo towers with nearly 3,700 units have been completed in South Florida and another 116…
Get a Glimpse into life at Miami Ad Agency LGD Communications with President and Chief Creative Officer Len Dugow
$10 million in sales in 10 days caps unprecedented $20-million July for Marina Palms Yacht Club & Residences A not uncommon occurrence in the real estate sales cycle is that luxury condo developers can find themselves towards the latter half of the cycle with unsold higher-priced units. This was the situation faced in late spring by developers of Marina Palms…
The World’s Most Advanced Megayacht Marina, Branded by LGD On a prime site along the Miami River just west of Downtown, the world’s most technologically advanced megayacht marina is about to take shape, featuring fourteen elaborate, fully covered yacht berths, and all are available for individual ownership. Creating a new brand is always exciting, but the challenge of branding something…
LGD Communications Named Agency of Record For all Branding and International Brand Advertising For ph Premiere™ Hotel & Spa Orlando. Responsible for all branding and international brand advertising, we are thrilled to be branding the future of Orlando with ph Premiere™, the destination’s most distinguished condo hotel. Set to launch in Orlando, the world’s most popular tourist destination, ph Premiere™…
