LGD Communications President & Chief Creative Officer Len Dugow interviewed by AVENUE Magazine branding high-end real estate. For more than two decades Len Dugow of LGD Communications has been at the forefront of affluent marketing, specializing in branding luxury, real estate, hospitality and lifestyle across all marketing platforms. Under his leadership, LGD has marketed more than $25 billion in residential…
The start of a new year creates the need for a quick look back before plunging ahead. Maybe because LGD Communications is headed by a man with enough energy to power a small nation, or perhaps because patience was never his virtue, Len Dugow and his Miami-based ad agency move lightning fast and in the right direction with a keen…
LGD President and Chief Creative Officer Len Dugow Moderates With the Miami real estate market seeing more growth than arguably any other market in the U.S., eyebrows around the globe are rising to the Magic City’s success. For their first time ever, Avenue Magazine, Manhattan’s oldest must-read society magazine, brought together some of the leading South Florida real estate developers…
LGD has teamed up with Dubai advertising agency RUYA to offer services to the Middle East– and Beyond LGD Communications, South Florida’s leading luxury residential real estate advertising agency, is proud to announce a partnership with Dubai-based real estate marketing agency RUYA. As LGD/RUYA, the two firms are joining forces to leverage their respective market expertise, combined international resources and…
There are exciting projects, and then there are private islands… We are very proud to announce that LGD has been selected as advertising agency of record for Privé™, South Florida’s last undeveloped private island. Privé™, an upcoming luxury residential real estate development, is a collaboration from BH3 Management LLC, developers of the highly successful Trump Hollywood, and Developer Gary Cohen,…
The irony of residential pre construction real estate in Miami is that there is nothing very ‘real’ about it. In reality, of course, there is no such thing as the perfect place. But in the world of Privé, every place is perfect. It’s not a bad place to spend the work week. As acknowledged real estate branding experts, our challenge…
Globalized Economy, Local Consumers Advertising has come a long way in the last 100 years. Today, a lot falls under the umbrella of advertising. Where once print ads, radio spots and TV commercials ran the show, advertising today embraces an ever-growing digital marketplace—email blasts, suggested ad networks, search engine optimization, and even social media. In tandem with the evolution of…
Your Rankings Might Be Changing – Here’s Why! As a welcome back after Memorial Day and a start to summer surfing, Google just updated its search algorithm – the system that decides how websites are ranked. The latest update, codenamed “Penguin“, is all about fighting webspam and providing a better user experience. It’s a big deal when Google rolls out…
Tracking. Analysis. Guidance. Making Marketing Dollars Go Further Years in the making, we’re excited to premiere the new face of our media tracking tool. Say hello to TAG. The best of both worlds, TAG combines high-tech with high-touch by tracking both online and offline media placement using our first-class marketing and data collection suite. In other words, TAG helps ensure…
Nancy Cooper joins the team as Chief Operating Officer We’re growing at LGD Communications and are pleased to welcome Chief Operating Officer Nancy Cooper to our esteemed cast of executive staff. After holding executive marketing positions at leading South Florida companies including The Miami Herald, AutoNation and the Adrienne Arsht Center for Performing Arts, Nancy launched her own marketing consulting…
