Category

Digital Advertising

LGD is Proud to Introduce Unbranded Websites for Real Estate Projects

By | Digital Advertising, News, Web Development

LGD’s newest marketing tool empowers brokers and developers Over the past 30 years, LGD Communications has effectively sold more than $30 billion worth of luxury real estate. And in that time, we’ve gained valuable insight and experience on what it takes to brand, market, and sell out luxury condominium developments. Maintain control while empowering your brokers One of our latest…

Read More

In a Complex Transaction, the Brand Sails Above the Fray

By | Digital Advertising, News, Print Advertising, Web Development

LGD’s Rebranding of Meliá Hotels International’s Club Meliá As Spain’s largest hotelier, Meliá Hotels International operates an impressive portfolio of hospitality brands around the world, including ME by Meliá Hotels & Resorts and Gran Meliá Hotels & Resorts, both created in collaboration with LGD. Our latest undertaking with MHI involves the total rebranding of Club Meliá, the worldwide vacation ownership…

Read More

LGD Adds Visualization to its Marketing Services

By | Digital Advertising

We’re in the Viz Biz Clients bring their pre-construction real estate accounts to us because we’re excellent at bringing those properties to life before they’re actually built. Now, we have added state-of-the-art digital rendering to the list of services we offer. Of particular interest to real estate developers, architects and interior designers, LGD’s visualization team can deliver exterior, interior and…

Read More

Selling Luxury Condos in a Down Market

By | Digital Advertising, News

In part one, I discussed that certain media are helping perpetuate the notion that South Florida’s luxury condominium market is on the verge of a crash. I disagree with that perception. In fact, many major players in the South Florida market would agree that what we’re seeing now is actually a normal – and healthy – correction following one of…

Read More

It’s Time To Demand More From Your Ad Dollars

By | Digital Advertising

LGD and DSP are Enhancing ROI for Luxury Real Estate In today’s hyper-competitive luxury real estate marketplace, digital advertising is a necessary part of the mix. A condominium developer with residences priced at $2 Million and up is smart to use digital advertising to increase brand awareness and generate leads to set their projects apart from the rest. Effective digital…

Read More

The Ritz-Carlton Residences: Selling ‘The Private Side of Miami Beach’

By | Digital Advertising, News, Print Advertising

When The Ritz-Carlton bestows its venerated name on a new hotel or residential development, it’s a given that the project will embody the luxury brand’s legendary features, services and amenities. Such is the power of their brand, and one of the reasons why Elite Traveler has ranked The Ritz-Carlton Residences, Miami Beach the #1 ultra-luxury residential development in all of…

Read More