Category

News

Branding Agency: Ambiguous ME

By | News, Print Advertising

In our work as the branding agency for ME by Melia & Gran Melia, LGD does not shy away from subtlety… we reject it in a most conspicuous way. We have found that, in certain contexts, subtlety is less effective than ambiguity. Take this ad for ME. While it may not be entirely clear what exactly these two ladies are…

Read More

Trump Hollywood exceeds $128 million in Sales with LGD

By | Digital Advertising, News, Print Advertising, Web Development

Collaboration Brings Trump Hollywood to 57 Percent Sold in Just Nine Months October 15, 2011 – Miami – Just nine months into its contract with luxury apartments Trump Hollywood, LGD Communications is being credited with helping achieve an astonishing $128 million in sales. The extraordinary success results from a global online marketing campaign devised by ISM, the Interactive & Social…

Read More

Brand Advertising: ME by You

By | News, Print Advertising

Putting ME in Context. Sin Text   The “Evolution” campaign for ME Hotels & Resorts is the third incarnation of the brand advertising. It is perhaps mildly interesting (if you’re having a real slow day) how certain elements of the brand have grown more prominent in the messaging while others have morphed or even, in the case of the copy,…

Read More