South Florida’s high-end condominium market is teeming with extraordinary new projects that march up the coast from South Beach to Fort Lauderdale and beyond. Through their marketing, these properties engage in an “arms race” of superlatives. It is an escalating game of one-upmanship that grows even more aggressive at the super-high end, where prices begin at $4 million…
LGD President & Chief Creative Officer Len Dugow joins industry veteran Anuca Valverde, Cervera Real Estate’s President of Marketing, as a special guest on the Miami Real Estate Podcast’s latest episode – The Realtor’s Guide to Advertising: Past, Present & Future.
The Hartling Group, which owns and operates The Shore Club on Long Bay Beach in the Turks & Caicos Islands, has chosen LGD to develop branding and marketing for the resort’s ultra-high-end oceanfront Estate Villas. The readers of Travel + Leisure Magazine chose The Shore Club as the “Number One Resort in the Caribbean for 2019.”
For collectors of rare exotics, hypercars and track cars, The Concours Club will soon be known worldwide as the “club of clubs”. Chosen for our expertise in reaching individuals with high net worth and our strong track record for bringing exclusive opportunities to the luxury market, LGD is revving up the creative.
Over the past three decades, LGD has helped bring hundreds of residential developments, luxury hotels and destination resorts to well-defined populations of affluent consumers the world over. Now, LGD is poised to help an acclaimed senior living brand make its Miami debut with the launch of its first-ever mid-rise community, the 22-story Allegro Dadeland.
As Akoya at Boca West Country Club nears completion, developer Siemens Group has hired LGD to lead the marketing of the remaining residences in this luxury condominium on the fairways of the nation’s #1 private residential country club.
South Florida’s fortune is inextricably tied the marketability of its real estate. But in this consistently capricious part of the world, an unfathomably complex web of inter-connected forces determines the relative health and trajectory of the luxury residential market on any given day.