At 10 million square feet, Al Haboor City is the largest single-phase development in Dubai, featuring three 5-star Starwood hotels, three ultra-luxury residential towers, a headline entertainment venue, plus a boulevard of high-end retail and a marina promenade.
We aimed to position the brand as a destination where the consumer can take possession of the city to start their own legacy, stamping their own mark. We took inspiration from the classic medallion form and used it as the logo base for Al Habtoor City brand, which showcases the city as an icon of the region.
WINNER: Transform Award Gold
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