As Spain’s largest hotelier, Meliá Hotels International operates an impressive portfolio of hospitality brands around the world, including ME by Meliá Hotels & Resorts and Gran Meliá Hotels & Resorts, both created in collaboration with LGD. Our latest undertaking with MHI involves the total rebranding of Club Meliá, the worldwide vacation ownership brand that originated as a timeshare product decades ago.
Having digested the complexities of the new, points-based vacation ownership model, LGD distilled the product to its most immediate appeal–the never-ending holiday.
Then, to counter the density of the material, we created a brand that feels open, clean and simple. Like the sky, or a cloud.
Or a Circle.
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