Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an unexpected accent of passion that is distinctly Spanish.

This “accent of passion” is the essence of the Gran Meliá brand, as symbolized by the searing red flame above the final ‘a’ in Meliá. Throughout the guest experience, the signature vermilion appears in a measured way, as a visual metaphor for the culture of service behind the brand. We call it “RedGlove Service,” and it has grown into a fully implemented service standard for the Gran Meliá brand, worldwide.