We developed a flexible global brand with the right positioning to the target audience. Our aim was to make Lapita a chain of unique themed Hotels and Resorts focused on family stay and entertainment around the world.
Lapita’s branding focuses on two major elements; togetherness and curiosity. The logotype is designed in way it can be understood universally and is able to take ownership of the specific “family” industry.
Bonded by Curiosity.
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