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The Concours Club

The Concours Club Ad
The Concours Club Landing Page
The Concours Club Landing Page
The Concours Club Landing Page
The Concours Club Landing Page
The Concours Club Landing Page
The Concours Club Landing Page

The Concours Club marketing by LGD

Miami’s Automotive Country Club

The Concours Club takes the concept of the luxury country club and retools it for the world of motorsports. In the place of emerald-green fairways or a glittering marina, life at this club is centered around a world-class track and associated support facilities.

Founding memberships cost $350,000. With a limited number of memberships, pent-up demand, no competition to speak of, and an extremely narrow demographic for whom privacy is a major concern, The Concours Club had to approach consumer branding very carefully.

LGD delivered a phased campaign of highly calibrated messaging that balances discretion with disclosure, allowing The Concours Club to earn invaluable credibility on the driving circuit while developing a public mystique that will serve it well into the future.

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