The first in a new collection of rental brands for The Related Group, Town caters to those the beginnings of their careers: upwordly mobile and active, both physically and socially. Each Town property attains a degree of local relevance appropriate for a residential product, without compromising the potential for the greater Town brand to benefit from recognition across multiple markets, regionally, or even nationwide.
As one variation of the same concept across all three Related Group brands, the campaign works collectively as a larger campaign to promote Related rentals everywhere.
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