Digital Marketing Agencies News: Full-Service Beat Out Digital-Only Agencies

There was an interesting article in today’s eMarketer Newsletter about a survey of marketing decision-makers done in March 2011 called “A Client’s Look Ahead at Agencies.” It showed 67% of the decision-makers felt that digital marketing agencies need to offer more traditional services, and 50% of them thought that full service advertising agencies will get more business over the next three to five years than strictly digital agencies.

We at LGD Interactive & Social Media already see this to be true, since we’re part of LGD Communications – a traditional Miami advertising agency. As a digital agency that works with integrated marketing strategies, we’re able to offer clients a huge advantage over their competitors, who divvy up their sales & marketing activities among various consultants. There’s no way that such a fragmented approach can beat the machine that is created, when all sales & marketing, online and offline, is handled by one agency.

If you take a look at our case studies, you’ll see the incredible results our clients get from our integrated marketing campaigns.

Source eMarketer

LGD Interactive

Join the discussion 19 Comments

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  • Dave Ritzert says:

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  • Ying M. says:

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  • Rodolfo Geiman says:

    True… agencies need to offer bundle incentives to companies to stay alive, and the companies need the incentives to stay alive as well. this economy has changed the whole dynamic.

  • Brendan Majors says:

    Isn’t it more cost effective anyway to bundle everything together? Why do companies keep searching out to a million different agencies when one can do it all?

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