Email marketing is very effective when done properly by web agencies. We can all agree that a coupon, a discount, a freebie or a “buy one get one free” are great from time to time, but to make sure you are getting the most out of your email campaigns, you should put effort into maintaining the basic principles. Sites like can Mailchimp can help you maximize your email marketing campaigns as well.
Clean Your Email Lists Weekly
Look for typos, unnecessary spacing, duplicates. Make your corrections, but don’t keep sending emails to the same people that bounce back. This will mark you as a Spammer and you don’t want that.
Check Your Analytics Report
Your analytics tell you right away if something is wrong, like for instance all emails from hotmail are bouncing; that itself shows a problem. You are marked as a spammer for that server. So now Emails sent from your domain will not go through.Now you either have to change your domain, or delete these contacts from your Email list for good. Not doing so will only make things worse.
Don’t Buy Email Lists
Not even from your mother or best friends. If you have no time to build them or start brand new, try affiliate marketing campaigns, where you get a list of emails for advertising on someone else’s emails, who has the same products or services as you.
Test & Conquer
The only way to find out if people will open your emails at 2 p.m. on a Monday or at 11 a.m. on Fridays is testing. It’s called AB Testing, and we can help you with that. We create a campaign and then we choose what to test. It can be anything: content, time of the day, day of the week, size, colors, etc. The more you test the more you know your audience. By knowing more about them you will be able to get better results. That’s what we do best at this web agency, get the best possible results.