With Its New York Showroom Ready to Debut, Italkraft.com Gets a Redux.
At its state-of-the-art manufacturing campus in the Italian countryside, ITALKRAFT fabricates many of the impeccable kitchens, baths and built-ins you find in the country’s most prized luxury condominiums and private residences. In just a few short years, ITALKRAFT has become the provider of choice for a growing number of developers. Now, the company wants similar recognition from consumers.
Key to the consumer brand strategy are the beautifully designed showrooms it is opening throughout the country. As they prepare for the late 2018 opening of their flagship store in New York’s Flatiron District, the company enlisted LGD to reconstruct their website for the consumer palate. Our challenge was to increase the curb appeal for the end user without hindering the site’s B-to-B functionality.
To court the consumer market, LGD approached the new website as an online version of their storefront showroom experience. While effectively showcasing the company’s wide range of products and expertise, the site also incorporates a significant level of functionality, allowing consumers, clients, designers, contractors and real estate developers to interact efficiently with ITALKRAFT in the way they need.