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SFLA’s Top Brokers Share Reasons For Aligning With New York Firms

Miami has long been regarded as New York City’s sixth borough, and for good reason. Miamians love spending time and money in New York, and New Yorkers love spending time and money in Miami.

So, it’s no surprise that residents of one city are always looking for opportunities to own real estate in the other. At the invitation of Avenue Magazine, real estate marketing guru Len Dugow of Miami-based LGD Communications gathered some of the top brokers in South Florida for a panel discussion.

Participating brokers included:
Jeff Miller, Director of Luxury Sales, Brown Harris Stevens | Zilbert
Beth Butler, President, Compass Florida
Jay Phillip Parker, CEO, Douglas Elliman Florida
Edgardo de Fortuna, President, CEO & Founder, Fortune International Group
Daniel de la Vega, President, ONE Sotheby’s International Realty

Noting that each of the panelists’ firms have recently established strategic alliances with big-name New York-based brokerage houses, Dugow asked what opportunities are created by these alliances.

The common theme was that, with such strong synergies between the New York and Miami markets, having a presence in both markets gives these firms the ability to better serve their clients.

In response to Dugow’s question about what’s driving some of the recent record-setting condo prices in Miami, panelists pointed to Miami’s rapid rise as a truly global city, with an enviable climate and lifestyle that is attracting wealth from around the world.

LGD, a full-service branding, marketing and advertising agency based in Miami, has been marketing luxury real estate to high-net-worth consumers and high-performing brokers for more than 20 years, resulting in more than $30 billion in sales.

To read what these top brokers had to say about challenges affecting their business, and their outlook for the coming year, read the full story in Avenue Magazine.