The start of a new year creates the need for a quick look back before plunging ahead.
Maybe because LGD Communications is headed by a man with enough energy to power a small nation, or perhaps because patience was never his virtue, Len Dugow and his Miami-based ad agency move lightning fast and in the right direction with a keen awareness that their survival depends on it.
Good instincts and quick reflexes are what keep people, brands and businesses resilient and relevant in a hyper-speed world. First and foremost, you have to deliver whatever it is you deliver, really FAST. Just as important, you have to hit the mark the first time, every time.
For our agency, specializing in real estate and hospitality marketing, this requires tweaking every facet of operations from our client roster to media strategies, from staffing to reporting. Do it right. Do it fast. And do it every day, or you risk losing your edge.
Now more than ever, our focus is on luxury markets, high net worth individuals worldwide. They are discriminating, have a lot of options and they demand the right approach. We reach out to these individuals in their native languages, with sensitivity to their cultures using media channels that offer extraordinary returns.
We know all about ROI and use our own proprietary tool, TAG (Tracking, Analytics, Guidance), to gauge media effectiveness. This allows us to make certain guarantees to our clients that simply were not possible in the past.
LGD Communications has evolved by keeping up with the rapid pace of change while keeping our brand promises:
Provide a full-range of agency services
Create a strong partnership with our clients
Deliver award-winning creative across all platforms that actually works
Deliver excellent client service every day
As chief operating officer, it’s my job to re-engineer the way we work today so there’s plenty of work to do tomorrow. Let us help you do the same for your business. Call me at 305.576.9400 or email Nancy@LGDCom.com.
