New Video Series Begins Final Phase of Marketing for Privé
Our latest video marketing initiative marks the beginning of the post-construction phase of promotion for the super-luxe Privé at Island Estates. There are a few things that set Privé apart from anything else on the market. First, it alone occupies an entire 8-acre island in the Aventura Intracoastal. While hugely appealing to buyers, this kept the site off limits for the duration of construction, which meant no onsite sales center, no walk-ins and extremely limited site tours. Even more remarkably, while the views from the island are wide open in every direction, there are very few vantage points from which the general public can see the island at all. From the start, visualization was absolutely critical to Privé sales.
With construction complete, the island is accessible, occupied and ready for its close up. LGD begins the campaign with a series of interviews in which the project is considered from various points of view. Here, Sales Director Michael Neumann assesses how the finished product delivers on the vision and the promise of life on South Florida’s Last Private Island.
It is well established at this point that video is an essential part of any ongoing marketing campaign. This is especially true in real estate, which is by nature all about being there. According to real estate news site inman.com, real estate listings that include video deliver four times more leads than those without. LGD is a believer in the power of video marketing, and we offer the vision, creativity, technical expertise and production relationships to deliver impactful, memorable video content to suit all our clients’ needs.
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