If you’ve got Google Analytics, you probably know that certain click-throughs to your site from pay-per-click or natural search come from certain keywords. Google Adwords also provides this kind of data.
But getting clicks to your site is only one small part of your strategy. All the wrong people could be clicking on your sponsored ads.
Savvy Interactive Strategy
We take a two pronged approach to search and PPC. First we do extensive research to find how many people in the world are really looking, seriously looking, for what you’re selling. Believe it or not, this type of detailed analysis is possible. We can see where these people tend to congregate online, whether it’s one site or several. We can determine if they prefer buying this type of product or service at certain times of the year. We can tell you if they’re mainly male, female, 35 to 45 age range, whether they enjoy surfing for coupons, or any number of other interests.
This research results in an in-depth combination of social media, and the top performing keyword phrases – we call them long-tail keywords – where competition is optimal, and then we create a strategy. Our laser targeted pay per “natural” click campaigns are super effective, but some clients psychologically need to appear in the “Google Sponsored Ads” yellow box (even if it’s not as effective). Depending on your needs, we’ll create the best campaign for your goals.
And this is where it gets really interesting: with our proprietary Interactive Tracking Tool, we can keep track of every single social media initiative, and keyword phrase from click through, to initial website visit, to telephone call, to your sales department, then to final sale.
You’ll know exactly which of your social media initiatives, and keyword phrases perform well and which don’t. And we will continually fine-tune all social media activities to support the ones that do.
That’s why our clients get ridiculously high ROIs. Who says Interactive Social Media can’t be measured? We do it every day, day in and day out.