Social Media Agency Predictions: 6 Trends to Watch

I don’t have a crystal ball, nor can I read palms, but I’m an avid reader and great observer of the market.

We are becoming more and more social, and companies that don’t join the wave might die trying to swim after it. Working for a Social Media Agency like LGD Interactive & Social Media has help provide this valuable insight.

The increasing number of new businesses, amount of time people spend on social sites like Twitter, Facebook, Fourquare, Meetup, Ning and also the number of people joining these platforms on a daily basis are just the beginning.

1 – Facebook will be the first place people will try to find information. It used to be Google (remember? it even became a verb, Google something).
2 – Social Search will be as important as organic search; you will trust companies your friends buy from and products friends of friends have purchased and recommended. No more buying in the dark.
3 – Social commerce is the next big wave. Twitter already accepts payments and Facebook has storefront capabilities since last year.
4 – Geo-location will be king: Facebook deals, Groupon.com, Livingsocial.com, Foursquare exclusive offers once you check-in are just the beginning of the revolution.
5- Mobile will be more and more social. Soon you won’t need to call five friends to set-up a dinner date; you’ll simply make your reservations on Foursquare and send invites through the platform. You will also be able to see if the friend that is late is already parking, before making a phone call.
6 – B2B can take a huge advantage on social media, especially in a remote environment. You can partner and sell to other companies based anywhere and use social media to prospect them. So far mostly B2C is taking full advantage of social media techniques to grow their business.

LGD Interactive

Join the discussion 8 Comments

  • Sabina Lund says:

    I can’t imagine what the world will be like in 5 years or even 2. Everything’s changing so fast.

  • Roberta Serpa says:

    True, Sabina, but I don’t think we need to follow every trend.
    I only use and follow technologies that I think are relevant for me and for my work.
    thanks for your comment! How did you find our website?

  • Abhipsa Gala says:

    Amazing article, thank you, I will subscribe to you RSS soon.

  • Roberta Serpa says:

    Glad you guys liked it. We are always posting fresh news and points of view of amazing experienced staff.
    Keep following us!
    Thanks!

  • Andy F says:

    I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly return.

  • Willy says:

    Great predictions.. I always love hearing what people think is going to happen with social media

  • Jama Hellner says:

    Woah these predictions are pretty spot-on. I think some of them are already true.. I liked the part about foursquare and knowing if friends are late… that would be super helpful!

  • Steven Malina says:

    great predictions