A Brand New ME From the start, the brand advertising of ME by Meliá, an international chain of boutique hotels and resorts, has hinged on the expression of what we call the ‘Aura’. Defined as ‘the place where the energy of ME meets the energy of You’, the Aura is a metaphor for the essence of the guest experience at…
RE:Thinking the BrickellHouse Brand Adding Brilliant Messaging To An Exquisite Brand In late March, LGD was selected as the new advertising agency of record to rebrand the upcoming BrickellHouse luxury residential development in downtown Miami, set to break ground in the next few months. Today, we can announce that Miami’s downtown downturn is officially behind us, and the construction cranes…
Miami Advertising Agency Lends Support to Local Nonprofit Charity For Children MIAMI, FL – April 2, 2012 – LGD Communications, a Miami-based full-service branding, marketing and advertising agency, has partnered with local nonprofit organization Style Saves to launch its charitable-giving initiative. LGD Interactive, a division of LGD Communications specializing in the niche service of social media monitoring and campaign management,…
By recognizing Trump Hollywood’s distinctive appeal, LGD was able to accurately profile the buyer, isolate universal qualities that translated to online behaviors. On-target messaging opened conversations that led to a remarkable conversion rate. Within one year, Trump Hollywood had reached over $150 million in sales to buyers from 15 countries.
There’s no App for That View. The myPad idea came out of one of those amusing conversations coworkers have when they’re stuck on a problem. At the time, Marquis Residences was one skyscraper in downtown Miami among the many skyscrapers already there. Most of the buildings were alreadydraped in oversize banners for the release of Apple’s latest toy. Take our…
In our work as the branding agency for ME by Melia & Gran Melia, LGD does not shy away from subtlety… we reject it in a most conspicuous way. We have found that, in certain contexts, subtlety is less effective than ambiguity. Take this ad for ME. While it may not be entirely clear what exactly these two ladies are…
Over two years ago, branding agency LGD Communications helped Spanish hotelier Sol Meliá create and launch its flagship brand, Gran Meliá Hotels & Resorts.
LGD Communications led the way as the branding agency for one of the first condominiums to make sales gains after the big economic downturn, Marquis Residences Miami has become a bellwether of success in a skyline of troubled assets.
LGD was brought on as the branding agency to re-launch the club for Guy Harvey Resorts and Outpost. Our objective was to acknowledge the club’s rich history as a sports fishing mecca, while steering the identity toward its new direction as a center for environmentally responsible adventure tourism and ecological research.
In most places, all you need to make the best dressed list is the right label. In Manhattan, however, what works in one neighborhood can lead to a fashion meltdown only a few blocks away…
