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Me by Melia Archives | LGD Branding + Marketing

Branding Agency: Ambiguous ME

By News, Print Advertising

In our work as the branding agency for ME by Melia & Gran Melia, LGD does not shy away from subtlety… we reject it in a most conspicuous way. We have found that, in certain contexts, subtlety is less effective than ambiguity. Take this ad for ME. While it may not be entirely clear what exactly these two ladies are…

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Brand Advertising: ME by You

By News, Print Advertising

Putting ME in Context. Sin Text   The “Evolution” campaign for ME Hotels & Resorts is the third incarnation of the brand advertising. It is perhaps mildly interesting (if you’re having a real slow day) how certain elements of the brand have grown more prominent in the messaging while others have morphed or even, in the case of the copy,…

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