Putting ME in Context. Sin Text The “Evolution” campaign for ME Hotels & Resorts is the third incarnation of the brand advertising. It is perhaps mildly interesting (if you’re having a real slow day) how certain elements of the brand have grown more prominent in the messaging while others have morphed or even, in the case of the copy,…
Florida may be one of the 50 United States of America, but once you get to Miami you’re in a whole different world. Here, Latin American influences can be seen in everything from the food we eat to the way we drive. Along with all of the new cultural norms comes a new language: “Spanglish.” No, we’re not talking about…
Keyword listening for the business that can’t hear The best speaker is one who listens. As an intern at an Internet marketing company, LGD Interactive, I have been enlightened to the world of social media monitoring. Social media is associated with people speaking their mind, honestly, and with little inhibition. A mass of the world is dumping their thoughts and…
LGD was brought on as the branding agency to re-launch the club for Guy Harvey Resorts and Outpost. Our objective was to acknowledge the club’s rich history as a sports fishing mecca, while steering the identity toward its new direction as a center for environmentally responsible adventure tourism and ecological research.
In most places, all you need to make the best dressed list is the right label. In Manhattan, however, what works in one neighborhood can lead to a fashion meltdown only a few blocks away…
If you are a Facebook page admin have you noticed anything “different” recently? Facebook subtlety launched “Facebook Place Recommendations”. Do you understand what this means, and how it affects your business page? Find out.
