OUR APPROACH

LGD focuses on five key strategies in our approach to digital marketing:

 

• Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Programmatic Banner Advertising
• Tracking, Analysis and Guidance (TAG)

 

Each is effective on its own, but the true power of digital marketing comes when all five work in concert, creating a digital synergy in which each enhances the efforts of the others for even greater impact and performance.

SEARCH ENGINE
OPTIMIZATION (SEO)

 

• Leverage the power of online search
• Increase your ranking, visibility and leads organically
• Make keywords and search terms work for you
• Drive qualified traffic to your website
• Generate leads and conversion

SOCIAL MEDIA MARKETING

 

• Engage an international audience with multilingual content
• Generate pre-qualified sales leads
• Stay timely by promoting your latest news, deals, offers and more
• Create community experience around your brand
• Get your brand in front of hundreds of thousands of interested
  people for a fraction of the cost of traditional options

PAY-PER-CLICK (PPC)
& BANNER ADS

• Increase brand awareness
• Target demographics, location behavior
  and interests with Programmatic Banner Advertising
• Boost qualified traffic to your site immediately
• Benefit from a higher conversion rate
• Get repeated exposure by retargeting visitors to your site

EMAIL MARKETING

• Enhance all of your digital marketing efforts
• Benefit from our best practices for high open rates, detailed reporting
  and conversion through strategic placement of Call to Action (CTA)
• Generate copy and uncluttered design with clear CTA
• Leave everything to us: creative, programming, distribution, tracking & more

TAG

• Harness the power of our proprietary tracking software
• Know where conversions are coming from, both online and off
• Receive monthly executive summary reports that are easy to
  understand and provide valuable insights into your media and marketing decisions
• See the immediate success of all media placement
• Maximize real-time budget efficiency to shift campaign focus on the fly
• Discover trends and identify new target demographics and future prospects

WEBSITE DEVELOPMENT & AUDITING

• Build an online presence quickly and efficiently
• Review and enhance your current website
• Maximize user experience and lead conversions
• Our turnkey services allow for website development, evolution and continual updates and improvements
• Cloud-based hosting, SEO and maintenance packages