Collaboration Brings Trump Hollywood to 57 Percent Sold in Just Nine Months
October 15, 2011 – Miami – Just nine months into its contract with luxury apartments Trump Hollywood, LGD Communications is being credited with helping achieve an astonishing $128 million in sales. The extraordinary success results from a global online marketing campaign devised by ISM, the Interactive & Social Media division launched by LGD just over one year ago.
Under the leadership of Len Dugow, President & Chief Creative Officer of LGD Communications, an in-house team of ten Internet marketing experts conducted in-depth research and analysis to determine where potential buyers were located around the globe, how they were searching for luxury residences, and where they congregated online. This led to customized initiatives utilizing an arsenal of Internet marketing tools to deliver laser-targeted messaging in four languages. The strategy has succeeded beyond all expectations.
Together with Trump Hollywood’s Director of Sales, Michael Neumann and his team, in addition to local and international PR firms, LGD designed its integrated marketing approach to maximize the results of all marketing initiatives, including advertising, events, media coverage, social media marketing and more.
“With our proprietary tool we’re able to track the effectiveness of all marketing activities, not just online initiatives,” explains Dugow. “Every time someone calls the sales center as a result of anything, we know it. Whether they saw a print ad, a billboard, or a banner ad on a niche blog, wherever that buying inclination was made, we know. This level of detail lets us adjust marketing expenditures according to what we know is working, in real time.”
“Each month,” Dugow points out, “ISM initiatives drive about 9,000 unique visitors to trumphollywood.com. On average, about 10 percent of those visitors make direct contact with the sales center, either through the website or by phone. That is unprecedented.”
“Our sales figures are very impressive,” agrees Greg Freedman of BH3, owner/developer of Trump Hollywood. “We’ve created an engaging sense of community here, and we’re thrilled with the results. LGD’s contribution and performance has been extraordinary. ”
Len Dugow states, “Our ISM division gives clients a global reach, regardless of their actual footprint. ISM pinpoints buyers economically and geographically–such as the high-net-worth individuals from 15 different countries who have bought at Trump Hollywood since LGD came onboard. It’s a question of positioning the brand and crafting the messaging to reach the right buyers, in their native language, wherever they are.” Having staked the claim of being the only agency offering acknowledged branding expertise with traceable ROI through highly customized traditional, interactive and social media marketing solutions, LGD can point to Trump Hollywood as proof that its integrated approach succeeds.
“To sell 94 residences, averaging well over $1 million each, totaling $128 million, in just nine months, I’d say is a pretty big deal,” Dugow says. “Through the weakest market in memory, we’ve taken Trump Hollywood from 15% to 57% sold. Without a fully integrated, global ISM initiative, it just couldn’t happen.”
The Interactive and Social Media division of LGD offers superior Internet marketing services from complete Web development to reputation management, onsite and offsite SEO (search engine optimization), pay-per-click (PPC) management, social media optimization, strategic email newsletter campaigns, targeted digital media buys/banner advertisements, and social media integration, among many other Internet marketing deliverables.
About Trump Hollywood:
Trump Hollywood is located at 2711 South Ocean Drive in Hollywood, Florida, between Miami and Fort Lauderdale. The famous Hollywood Broadwalk is just steps away, and
a short drive can bring you to premier South Florida destinations such as Bal Harbour Shops, the Aventura Mall, South Beach and Las Olas Boulevard. Residents enjoy living at the center of it all, between two world-class cities that offer dozens of parks and nature preserves, year-round sporting opportunities, access to two international airports and the world’s largest cruise port, and Vegas-style gaming at the Seminole Hard Rock Hotel & Casino.
More About LGD Communications:
LGD Communications is a growing full-service marketing, advertising and branding agency. Its LGD Interactive & Social Media Division has quickly assumed a leadership position among agencies and businesses using online marketing to significantly increase ROI. LGD Latino division’s novel approach incorporates both traditional and online solutions toward marketing to Hispanics nationwide and internationally. Finally, LGD Publishing takes traditional magazine publishing to new levels, differentiating itself as an innovative way to speak directly to the needs of target groups both online and offline.
