Hello, Dubai.

By October 2, 2013News

LGD has teamed up with Dubai advertising agency RUYA to offer services to the Middle East– and Beyond

LGD Communications, South Florida’s leading luxury residential real estate advertising agency, is proud to announce a partnership with Dubai-based real estate marketing agency RUYA. As LGD/RUYA, the two firms are joining forces to leverage their respective market expertise, combined international resources and cumulative knowledge of marketing real estate to the affluent, worldwide.

LGD is owned and operated by Len Dugow, whose name is most often associated with the marketing of high-end residential real estate in the Miami area, Manhattan and beyond. Dugow first came to South Florida in the late 1990s, when his Manhattan-based agency was hired by The Related Group of Florida to handle the advertising and marketing of their first condominium development, Portofino Tower.

Dugow’s edgy campaign for the iconic SoFi skyscraper transformed the way luxury residential real estate was, and today is, marketed. The work also initiated a shift in the agency’s focus, and eventually its corporate offices– from New York to Miami.

“When you absolutely positively want success, you hire the best full-service ad agency in town. You hire Len Dugow & LGD.”

– Greg Freedman principal of BH3

 
“The key is knowledge and experience of the business, the process, and where today’s buyers are coming from and how to reach them. Len’s LGD team gets it. He educates and leads you, not the other way around,” says Greg Freedman principal of real estate development firm, BH3.

Specializing in luxury marketing, LGD boasts a client list that reads more like a ‘who’s-who’ in hospitality and residential real estate. The roster includes multiple flags for Spanish hospitality giant Meliá Hotels International, as well as distinctive boutique hotels like Z Ocean Hotel South Beach and The Sagamore on Miami Beach. Then, there is the residential real estate (over $25 billion of it), comprising developments from Portofino Tower to Icon Brickell, and Trump Hollywood, to current projects such as Privé, Panama’s Trump Ocean Club, and Marina Palms Yacht Club & Residences.

LGD’s partner, Suhail Nazir of RUYA, has more than 14 years of real estate and investment experience in the Middle East and India and has worked on various projects with leading developers, such as: Emaar, Damac, Msheireb, DLF, ABIL, Thani Holding, First Qatar, ETA, Raheja, Paras, Maison, and National Holding.

RUYA/LGD is proud to announce its first development project as agency of record for the Sanjay Kakade Group (SKG), and has begun work on the developer’s Kalyani Nagar project in Pune, India. The two agencies will work together on deliverables, including everything from strategy & brand development to collateral & digital outreach.

“There are many advantages to our alliance, for us and for our clients,” says Suhail. “Our agency model is centered around the customer and their journey, putting their needs first and creating value. Together we offer end-to-end service capabilities that will enable brands to deliver the right experience across every channel.”

“Our partnership strengthens our knowledge base, our resources and our ability to serve our clients,” Dugow adds. “Along with providing a more global reach.”

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